Man is veiled with māyā, thereby obstructing his true self. Thus, man commits all sorts of blunders during his existence. He can stop committing blunders only if he realises the Self within, which is called Self-realization. Since man is committing blunders due to māyā and the site is named after this concept. You can also notice "Your partner in Self-realization" as an additional caption below the name of the site.